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THE TOP FLOOR™
Where the next billion-dollar idea starts with you.
Seanne N. Murray, Esq.
Founder and CEO, Top Floor Studios, Inc. | Creator of Equity TV™
© 2026 WGA Registered #I379245
What follows is not a pitch for a television show. It is the case for a new category and an invitation to be among the people who built it.
The Problem
Audiences vote, stream, and drive culture. Early-stage ownership stays inside the room.
For decades, the audience has been the most powerful force in media. They make careers. They kill products. They turn unknown founders into cultural figures. They do it for free.
Media monetizes their attention. They rarely participate in what they build.
Mass Engagement
Audiences drive culture, careers, and products at scale.
No Structural Access
The system was never redesigned to include them.
Zero Ownership
They build value for others. They capture none of it.
The system was not designed to exclude them. It was simply never redesigned to include them. Until now.
Why Now
Three structural shifts have aligned. The window is open. It will not stay open.
AI is the defining capital sector of this decade.
$200B+ invested in 2024 alone. The companies being built right now will define the next ten years. They are being funded in rooms most people will never enter.
Ownership behavior is mainstream.
$7B+ in crowdfunding volume. $1.7B+ in Regulation A+ offerings. Retail participation in early-stage growth is no longer theoretical. It is demonstrated, regulated, and expanding fast.
Infrastructure is mature.
Global streaming distribution. Regulated digital capital formation. Creator economy scale. Every technical and legal piece required to execute this at scale already exists.

No dominant platform has claimed this intersection. The category is open. First-mover advantage in a category of this size is not a small thing.
Market Opportunity
Three proven, expanding markets. No dominant platform at their intersection.
$100B+
Unscripted & Reality TV
Global industry. Streaming platforms are competing for scalable, repeatable formats with international licensing potential.
$7B+
Crowdfunding & Capital Formation
Annual volume. Retail participation in early-stage equity is proven and expanding.
$200B+
AI Venture Formation
Invested in 2024. The defining capital sector of this decade.
We are not creating demand. Audience participation, digital capital formation, and AI investment are already established behaviors. We are structuring them into a unified platform.
AI + Entertainment + Ownership. A category without a dominant platform. The market has been building toward this for twenty years.
The Solution
A new category:
Equity TV™
The first format where mass entertainment and capital formation operate in one integrated system.
Not just watch.
Not just vote.
Participate in upside.
The Top Floor™ converts audience attention into structured ownership. Scalable. Regulated. Engineered.
The market has already validated the pieces separately. No one has assembled them.
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Category Definition + Platform Mechanics
Not a startup show. Not a crowdfunding portal. Not a documentary series.
A capital activation platform embedded inside premium entertainment.
Each season, 9 AI companies are selected. Regulated investment offerings are prepared before broadcast, meaning viewers can legally participate in ownership during and after the show, through SEC-compliant portals with full disclosure and investor protections. Audience participation drives visibility and capital demand simultaneously. Top Floor captures equity participation across the portfolio.
1
Media generates demand.
2
Demand activates capital.
3
Capital builds portfolio value.

LOI secured with Best Ever Channels, 50M monthly viewers. The market has already said yes.
Category Definition + Platform Mechanics
Not a startup show. Not a crowdfunding portal. Not a documentary series.
A capital activation platform embedded inside premium entertainment.
Each season, 9 AI companies are selected. Regulated investment offerings are prepared before broadcast, meaning viewers can legally participate in ownership during and after the show, through SEC-compliant portals with full disclosure and investor protections. Audience participation drives visibility and capital demand simultaneously. Top Floor captures equity participation across the portfolio.
1
Media generates demand.
2
Demand activates capital.
3
Capital builds portfolio value.

LOI secured with Best Ever Channels, 50M monthly viewers. The market has already said yes.
Capital Formation Architecture
The capital architecture is not promotional. It is foundational.
Companies prepare qualified offerings under Regulation Crowdfunding or Regulation A+ before a single episode airs. Capital flows through SEC-compliant intermediaries. Viewers participate through structured digital pathways during and after broadcast.

This is not a show that points audiences toward an investment website. It is a capital formation system with a premium entertainment platform built around it.
The compliance infrastructure is embedded from inception. That distinction is the moat.
What Is It + The Format
9 AI Founders. 9 Floors. 9 Episodes.
Competition Layer
Serialized elimination across nine escalating floors, testing traction, adaptability, leadership under pressure, and capital readiness. Real stakes. Real outcomes. Capital responds in real time.
Documentary Layer
Nine cinematic founder arcs unfolding in parallel. The doubt, the pivot, the breakthrough, captured across the season with the depth of The Last Dance and the tension of Drive to Survive.
Competition drives urgency. Documentary drives emotional investment. Together they create compounding IP that lives beyond the season.
The Nine Floors
01
Origin Code: Why are you really building this?
02
Beta Tested: Real users. Real feedback. Real traction.
03
Echo Chamber: Face your critics. Confront your blind spots.
04
The Switch: Pitch someone else's company. Prove you understand value.
05
The Gauntlet: Navigate competitive landscapes. Prove your differentiation and market positioning.
06
The Mirror: Confront self-doubt. Leadership under pressure.
07
The Reboot: Crisis management. Adapt or collapse.
08
The Upload: Reveal a flaw, failure, or hidden truth.
09
The Verdict: Investors react. Capital responds.
Participation Model
Vote = I support you.
Invest = I back you.
Free Voting — for everyone
Vote on who advances. Influence real outcomes. Mass participation in the millions.
Optional Investing — for ownership
Invest through structured equity offerings. Access investor-only content. Follow the company's growth beyond the show. Thousands participate in ownership.

You do not invest in a pitch. You invest in a founder you have come to know, across nine episodes, across the documentary arc, across the moments where they almost failed and chose not to.
That is a fundamentally different investment decision. And it creates a fundamentally different kind of investor conviction.
On Screen Talent
Five seats. Five perspectives. One standard of excellence.
The Host
The connective force between competition, audience, and capital. A presence, not a narrator. Someone who understands both power and pressure.
The Cultural Architect
Evaluates vision, narrative, and whether the founder moves people.
The Capital Voice
Looks beyond charisma to underlying economics, defensibility, and scale.
The Operator
A founder who has built, scaled, and survived. Crisis-tested judgment.
The People's Voice
Represents the audience at the table. Resonance, clarity, public conviction.
The Ethicist
Examines not just whether a company can scale, but whether it should.
The Proven Formula → The Evolution
The franchise behavior is proven. The ownership layer is new.
110M
American Idol
Votes in Season 1. 624M+ total votes.
$1B+
Shark Tank
Portfolio company sales. 30+ countries.
2
Documentary Franchises
The Last Dance and Drive to Survive built new audiences and new revenue streams for existing categories.
Watching
Voting
Investing
The audience was always willing to participate. No one gave them ownership until now.
Premium Unscripted + Documentary Depth + Regulated Capital Access = Equity TV™
The next evolution of format television was always going to look like this. The only question is who builds it first.
Differentiation
This is not a better version of what came before. It is a different category.
Competitive Moat
Five advantages that compound together.
Embedded Regulatory Architecture
Capital formation is integrated from inception, not bolted on. A media company cannot replicate this by adding a crowdfunding button. The compliance infrastructure took years to design and is foundational to every element of the platform.
Unified Media and Ownership Engine
Competition, documentary, vertical distribution, and equity participation operating as one synchronized system. Replication requires regulatory integration, sector expertise, production scale, and capital structuring, simultaneously. Few platforms can execute across all four.
Vertical AI Specialization
Concentrated focus on the defining sector of this decade creates specialized deal flow, a specialized audience, and compounding capital network effects that generalist formats cannot replicate.
Compounding Network Effects
Audience, IP library, equity portfolio, and brand authority all compound season over season. Every season makes the platform more valuable than the one before it. Growth is cumulative and self-reinforcing.
Founder Selection Flywheel
The best AI founders want to be here because The Top Floor™ gives them what no other platform can: a mass audience that can become their investor base. Platform visibility attracts better founders. Better founders attract more capital. More capital builds platform authority. The flywheel accelerates with scale and cannot be easily replicated by a competitor starting from zero.

The competitive landscape — adjacent players, competition formats, crowdfunding portals, and streaming platforms — operate in one lane. None operate in all three simultaneously. The barrier to replication is not one wall. It is five.
The Business Model
Three revenue layers. Compounding returns.
Media Revenue
Distribution licensing. Sponsorship and brand integration. International format licensing. Scales with audience growth and geographic expansion. Recurs every season.
Platform Revenue
Participation revenue share. Short-form and vertical content monetization. Documentary IP licensing. A growing catalog of cinematic content generating revenue independent of broadcast.
Portfolio Upside
Equity participation across 9 companies per season. Accumulates independently of media revenue. Grows every season regardless of whether the show is in production.
Traditional Unscripted
Single season revenue. When the season ends, the revenue ends.
The Top Floor™
Recurring media revenue, compounding IP library, and accumulating equity portfolio.
Media cash flow plus venture-style upside. Few entertainment platforms have ever captured both.
Equity Portfolio Engine
Each season adds 9 companies to the platform portfolio.
9
After Season 1
Companies in portfolio at 2% participation per company.
27
After Season 3
Companies with compounding exposure across early-stage AI.
100+
Across a Decade
A diversified, compounding stake in the AI companies a mass audience helped select, validate, and fund.
Consider what 100 portfolio companies across a decade actually represents: a diversified, compounding stake in the AI companies that a mass audience helped select, validate, and fund, built on the back of a media platform that paid for itself. That is not a television asset. That is a venture portfolio that a television platform finances. No institutional investor has ever owned anything structured quite like it.
1
The show creates visibility.
2
Visibility drives capital.
3
Capital builds long-term equity exposure.
4
Media cash flow funds portfolio accumulation.

This is not a television company that holds equity stakes. This is an equity platform with a television distribution engine built around it.
Distribution Strategy
Launch with control. Scale with leverage. Expand with data.
1
Phase 1 — Controlled Market Entry
LOI secured with Best Ever Channels, 50M monthly AVOD reach. Designed to generate verified engagement data, participation conversion metrics, and capital formation analytics. We launch to prove demand, not to test it.
2
Phase 2 — Premium Global Scale
Participation-driven formats command $8M to $15M per season in licensing. We negotiate from demonstrated performance, not concept.
3
Phase 3 — International Format Licensing
Localized editions in key markets. High-margin format licensing. Portfolio expands without proportional production cost.

Distribution is a growth accelerator, not a dependency.
Financial Snapshot
Revenue Growth
$___M
Year 1
$___M
Year 2
$____M
Year 3
___x growth in 3 years
Compounding Drivers
Distribution licensing scales per territory.
Sponsorship scales with audience growth.
Participation revenue scales with capital volume.
Equity portfolio accumulates season over season.

Media revenue scales vertically. Portfolio exposure scales cumulatively. Few entertainment platforms capture both.
Executive Team + Production
The team that builds this has built it before.
Seanne N. Murray, Esq. — Founder and CEO
Creator of The Top Floor™ and Equity TV™. Attorney. Former Director, CIBC World Markets. Former VP, Utendahl Capital Partners. RIAA Gold producer. The only person in the room who has operated at the senior level across law, institutional finance, and entertainment.
Ed Brennan — Head of Capital Strategy
25+ years in venture finance. $500M+ raised.
Dr. Frank Shepard — Chief Financial Governance Officer
40+ years across banking and private equity.
Dr. Lamont McKim — Chief Organizational Architect
Specialist in organizational design and executive systems.
Manny Martinez — Chief Brand and Cultural Strategy Officer
Architect of global brand resurgence initiatives.
Sheila McCormack — Unscripted Producer and Line Producer
Emmy Award-winning. 700+ hours delivered on time and on budget. Deadliest Catch, Ice Road Truckers, Alaskan Bush People. This has been built at scale before.
Jordan Ching — Documentary Producer and Director
Co-founder and CEO, Flipboard Films. 10+ years of cinematic, character-driven storytelling. Leads the nine parallel founder documentary arcs.
Advisory Board
Strategic expertise across every critical domain.
Jason Fishman
Growth and Performance Strategist
Dr. Kem Laurin Lubin
AI Ethics and Human Futures Scholar
Melanie Salvador
Managing Partner, MAKR Venture Fund
Renata Whedbee
AI Filmmaker and Creative Technologist
Venus Rose
Creative Strategist, AI and Experiential Storytelling
Execution Risk Mitigation
Every risk vector has been anticipated and addressed.
Regulatory
All offerings processed through SEC-compliant intermediaries. Capital formation architecture is embedded from inception, not added after the fact. This is a structural advantage, not a compliance checkbox.
Production
Emmy-level leadership with 700+ hours delivered on time and on budget across major platforms. This has been built at scale before.
Capital Strategy
25+ years of venture finance experience. $500M+ raised. Institutional-grade capital architecture from day one.
Sector Concentration
Vertical AI focus simplifies deal flow and audience alignment. Specialization is the moat, not the risk.
This is engineered execution, not experimental integration.
The Ask
$___ MM Growth Capital  |  Valuation: $___ MM
Use of Proceeds
Season 1 production and post-production
Participation and capital infrastructure
Regulatory compliance and offering preparation
Audience acquisition and platform activation
Core operating team buildout
This raise activates:
A new entertainment category.
A recurring media revenue engine.
A compounding AI equity portfolio.
A defensible capital formation platform.
We are not funding a season. We are funding a category leader. The category gets defined either way. The investors at this table are the ones who shaped it.
Founder Story
The rules we write, the capital we deploy, and the stories we tell shape the future we live in.
I began in law, where I learned that rules are not static. They evolve with society and define what becomes possible. Structure determines access. The rules we write decide who gets in and who stays out.
On Wall Street, I learned how capital flows and what it builds. Capital does not always follow intelligence. It follows proximity, pattern recognition, and conviction. I watched brilliant founders fail to raise not because their ideas were wrong, but because they lacked access to the room. Capital determines which ideas scale and which never leave.
In media, I saw how narrative shapes perception and creates momentum. Strong ideas, when amplified, compound across time.
One principle emerged from all three: the rules we write, the capital we deploy, and the stories we tell shape the future we live in.
AI now sits at the center of that future. Billions are being deployed. The companies being built right now will define the next decade. And access to early-stage upside remains concentrated in the same narrow networks it has always been.
The Top Floor™ is my response.
Not a show. A platform engineered by someone who spent her career inside every system it is built to redesign, law, capital, and story, and who understands precisely how those systems have to work together to create something that lasts.
The people who recognized this early are already in the room.
The next generation of venture participation will not happen behind closed doors.
It will happen here.
And the investors who understood that before it was obvious are the ones who will have shaped what this becomes.
Seanne N. Murray, Esq.
Founder, Top Floor Studios, Inc. | Creator of Equity TV™
Where the next billion-dollar idea starts with you.